Le Monde de la Mode

Karl Lagerfeld, the Paris-based 78-year old German fashion designer, creative director of Chanel is launching his own brand, Karl in January 2012. Having worked for so many brands, like Balmain, Repetto, Patou, Chloe, Fendi, he is writing his name in stone. You can follow the launching if you sign up on www.karllagerfeld.com

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What is the product that could sell like hot cakes and doesn’t exist yet? 

Let me help you: Louis Vuitton just trusted Jacques Cavalier-Belletrud, the famous perfumeur from Grasse, to create their fragrance! How come they haven’t had one until now, right? This perfume will actually not be their very first one, as in the 1920’s LV had 4 perfumes, “Je Tu il”, “Sur la Route”, “Reminiscences” and “Heures d'Absence”. Be careful, there are fake LV perfumes for sale online! If you would love to own one original, you may have to wait a bit more - the collaboration starts in January 2012, so the release date is not known yet. Until then, we have to settle for l’Eau d’Issey, Dior Addict or Poême of Lancôme, previous works of Cavalier-Belletrud.

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On 25 October, so later today, the book of Christian Louboutin is released. He is celebrating 20 years of shoe designing. The book’s foreword is written by John Malkovich, the photographers were David Lynch and Philippe Garcia. Below this sneak-peak, you can look into and buy the book now from Amazon for $93,75 instead of $150. Hm, good deal!

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Triangle d'Or

Or the Golden Triangle.

In my previous post I spoke about my first shopping experience at Champs Elysées. What I was expecting to see back then is on the other side of the avenue. There is a geographical triangle on the north side of Champs Elysées, bordered by Avenue Montaigne and Avenue George V. This is a prestigeous area with numberous world-famous luxury brands. We can also find hotels, restaurants and embassies here. The north side of Champs Elysées is more expensive as well, as it is the sunnier side, so people prefer it to the other.

Champs Elysées is the most expensive retail location in Europe according to Cushman & Wakefield’s annual „Main Streets Across the World” report and fifth most expensive in the world. In 2010 London’s New Bond Street took the first place, but last year’s new retailers on Avenue des Champs Elysées had an impressive effect. I walked near by the new Abercrombie & Fitch store several times and always noticed a huge queue of people on the street, waiting to get in. I was wondering if they are paid actors to attract people. Have you noticed, when a shop is empty, nobody goes in, but if there’s a crowd, (almost) everybody has an urge to see what is going on there?

As it is very popular among tourists, it is not à la mode for Parisians to be seen on Avenue des Champs Elysées on weekends. I don’t know about the rest of the triangle though. :)

What kind of shops can we find here?

To start with the French classics, on the corner of Champs Elysées and George V, there is the HQ of Louis Vuitton. It is a beautiful building with a big logo and a flag. And a queue outside, usually. Dior has a huge building on Avenue Montaigne, it is impressive, and actually they introduced the luxury to the avenue after the Second World War. Givenchy can be found on George V. Chanel has a boutique on Avenue Montaigne, though it is not their most important shop in Paris. The frontage of Hermès on Avenue George V is covered with elegant dark brown wood, I love it.

Louis Vuitton

Other major European brands are present on Avenue Montaigne. The Nina Ricci house is opposite of Dior, I find it very classy. Gucci and Dolce&Gabbana are closer to Champs Elysées. I like D&G’s window, it is huge and there are clothes hanging in different heights. My special favourite Spanish tanner, Loewe has a store on this avenue too. A Valentino shop can be found after the five-star Hotel Plaza Athénée, on the other side there is a Prada, close to La Seine.

Hermès

American jeweller Harry Winston has a shop on Avenue Montaigne. If you are shy to wander in, just like me, then there is not much to see, windows are small, with very few product in them. Well, these guys were not too shy for sure. Fortunately some of the stolen diamonds were found by the police later. 

Givenchy